This powerful and progressive PSA, part of the Love Has No Labels campaign, was created by the Ad Council who teamed up with (surprisingly*) the NFL and the footage was shot during the Pro Bowl game in Orlando. During the game, the Kiss Cam featured “real families, couples, and friends across different races, religions, genders, sexualities, abilities, and age.” In other words, love has no labels and takes many different forms. It is a very emotional but absolutely beautiful PSA. Try not to cry.
*I say surprisingly because traditionally the NFL, the players and the organization, is a “boys’ world”and in the past has received criticism over their less than stellar treatment, even indirectly, of women and the LGBTQ community (I don’t need to give examples here). It’s nice to see them heading in a positive direction.